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Podcast: Nudge
Episode: How did Guinness become Britain’s most popular pint?
Description: Britain’s most popular pint has a major flaw.Â
It takes 2 minutes to pour.Â
This should put people off. Most of us don’t love waiting at the bar.Â
And yet, despite this flaw, one in every nine British pints sold is Guinness.Â
Why?Â
Well, today’s guest, behavioural scientist Richard Shotton, says it’s down to some evidence-backed consumer psychology.Â
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