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Podcast: Retail Remix
Episode: Legendary Adman Ellis Verdi on the Art of Retail Advertising
Description: For four decades, Ellis Verdi, Founder and President of DeVito/Verdi, has helped shape some of the most talked-about — and often controversial — campaigns in retail advertising. From launching Daffy’s with bold, conceptual creative to working with Macy’s, Kohl’s, Men’s Wearhouse and Meijer, Verdi has built a career on one philosophy: tell the truth, even if it ruffles feathers.Retail Remix host Nicole Silberstein sits down with Ellis to discuss what’s changed (and what hasn’t) about connecting with consumers, the ongoing tension between brand and performance marketing, and why controversy isn’...