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Podcast: The Pete Primeau Show
Episode: Reflections From The Mountain Top with Brent Batterman: Episode 247
Description: In this episode, we’re excited to welcome Brent Batterman, a veteran of the mattress industry with over two decades of experience. Brent has played a pivotal role in revolutionizing sales strategies and launching new products across the industry. He’s widely respected for his leadership in training high-performing sales teams and for introducing the first-ever waterfall system with finance companies—an industry-first innovation that improves approval rates and elevates the in-store customer journey. Join us as Brent shares his perspective on how the industry has evolved, the impact of his trailblazing work, and the ways retailers globally are reapin...