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Podcast: Market Like a Fintech
Episode: Tips on Hiring and Becoming a Chief Marketing Officer at a Fintech | Irina Chuchkina, CMO at Thunes
Description: Hiring a fintech's first CMO can be scary. Becoming a first-time CMO can be daunting...Often, you’re the only marketing person in the company. Often, you are hired to manage everything from content, to paid, to PR and branding. Often, you are hired right when a company is in full growth mode. I hear so many questions from fintech founders and even marketers in the fintech industry about CMOs, such as: when is the right time to hire a CMO? Where do I find one? How much should I p...