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Podcast: The Active Life Podcast
Episode: The Real Reason Clients Say “I Can’t Afford It”
Description: In this conversation, Larry and Cody break down the true nature of “value uncertainty” — the mental equation clients subconsciously run every time they’re asked to invest in coaching or care. It’s rarely about money; it’s about perceived return. Cody explains how professionals often project their own lens of value instead of first understanding what the person across from them actually wants, needs, and fears.Through a detailed role-play, they demonstrate how the right questions — not persuasion — reveal what matters most to clients: health, longevity, and the ability to show up for family and life. Cody shares a st...