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Podcast: Startups For the Rest of Us
Episode: Episode 804 | Positioning, Inventing a Category, Marketing Globally, and More Listener Questions (A Rob Solo Adventure)
Description: Can bootstrapped founders really invent a new category with AI or is it a trap?
In this solo episode, Rob Walling answers a fresh batch of listener questions covering SaaS marketing, global expansion, and strategic positioning. He shares advice on whether inventing a new product category is ever worth it and the nuances of updating your positioning after launch.
Want to get your question answered? Drop it here.
Topics we cover:
(2:53) – Vertical vs. horizontal vs. orthogonal positioning as a bootstrapper
(12:37) – Is AI making it easier to create a new category?
(21:19) – How to break th...