Want to create an interactive transcript for this episode?
Podcast: Let's Talk Loyalty
Episode: #151: Connecting with Customers through Compelling Content & Experiences
Description: With consumer distrust at an all-time high, marketers are increasingly concerned about their ability to capture customer data at scale, and in ways that are meaningful and engaging. Despite the pandemic, or perhaps because of it, experience-led loyalty mechanics have become more powerful than ever, leveraging the idea of fun to capture data and create progressive profiles of customers in ways they enjoy, rather than avoid. Richard Jones, the Chief Marketing Officer at Cheetah Digital explains that just because in the past we've been able to get "drunk on data" doesn't mean we should continue...