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Podcast: Registered Investment Advisor Podcast
Episode: How Bill Good Marketing Doubles Advisor Production
Description: Why most advisors are drowning in marketing activity but starving for real results, and how to fix it before your pipeline runs dry.
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In this episode of the Registered Investment Advisor Podcast, Seth Greene interviews Matt Hicken, Senior Vice President of Consulting at Bill Good Marketing, who has coached hundreds of advisors and built practices from the ground up. In this discussion, Matt explains how Bill Good shifted from cold calling and direct mail to a system of documented best practices across 12 marketing channels, team structure, CRM, and branding. He details the key figures, the m...