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Podcast: Market Like a Fintech
Episode: The Power of Truthtelling Content in Fintech Marketing | Charlie Gilbert, Head of Brand & Communications, Volt.io
Description: The Power of Truthtelling Content in Fintech Marketing | Charlie Gilbert, Head of Brand & Communications at Volt.ioAraminta and Charlie Gilbert, Head of Brand and Communications at Volt.io discuss the significance of truthful marketing in the fintech sector. Charlie shares his journey from journalism to fintech marketing and discusses how his background influences his approach to content creation. He emphasizes the importance of honesty in marketing, particularly in B2B contexts, and shares his content strategies for a diverse audience. The conversation covers managing organic growth, the role of P...