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Podcast: Finding Mastery with Dr. Michael Gervais
Episode: 95% of Creative People Struggle With THIS | Wieden+Kennedy's Neal Arthur
Description: What if the real challenge of creativity isnât coming up with ideas⌠but creating the conditions where people believe in them enough to fight for them?Today, we sit down with Neal Arthur, Global CEO of Wieden+Kennedy, the iconic creative agency behind culture-shaping work from Nikeâs âJust Do Itâ to Coca-Cola and McDonaldâs. Neal leads one of the worldâs most inventive creative agencies, yet his lens on creativity isnât about chasing brilliance. Itâs about building the trust, safety, and belonging that allow great ideas to surface â and stick.We dig into how he u...