Want to create an interactive transcript for this episode?
Podcast: Startup To Scale
Episode: 244. Pitch to PO: How to Win a Retail Buyer Meeting Without a Broker
Description: Getting a meeting with a retail buyer is tough — but winning that meeting is even tougher. In this episode, I talk with Tia Ellis, Founder and CEO of Wildflower Insight, about how to pitch your product to retailers the right way.Tia shares her Golden Retail Rule, breaks down the 3 types of pitches every founder should master, and reveals how to understand buyer psychology so you can connect, persuade, and close that coveted purchase order — all without relying on a broker.💡 Want an intro to Tia or to collaborate on futu...