Want to create an interactive transcript for this episode?
Podcast: The CMO Podcast
Episode: The Twin Cities CMO Roundtable: Marketing with Heart and Purpose | Featuring Best Buy, Minnesota Vikings, Mall of America and Land O'Lakes
Description: They call it the Land of 10,000 Lakes, we believe it may also be the Land of 10,000 Great Brands.Welcome to a very extraordinary live roundtable edition of The CMO Podcast. This week Jim is coming to you from the Twin Cities, Minneapolis–St. Paul, to try to answer a big question: what’s in the water here that’s helped so many companies thrive for decades?He is joined by four powerhouse marketers who are shaping some of the region’s most iconic brands: – Jennie Weber, the Chief Marketing Officer of Best Buy. Jennie is l...