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Podcast: Can Marketing Save the Planet?
Episode: Episode 110: ‘Navigating the role of a Responsible CMO’ - 3-Part Mini Series’, Part 3 - Sophie Collins, CMO - MPB
Description: The integral role of the CMO in driving authentic sustainability…
In this final episode of our Responsible CMO mini-series, we’re joined by Sophie Collins, CMO at MPB.
Sophie shares her experience and provides compelling insight for how a Chief Marketing Officer can be the driving force behind an organisations’ sustainability mission. At MPB, a platform for buying and selling used photography equipment, the CMO role transcends traditional marketing, integrating sustainability directly into the function and business strategy.
Sophie’s approach is rooted in the authenticity of MPB’s purpose and circular business model. She...