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Podcast: Little Talks
Episode: Are AEO / GEO new strategies, or just an evolution of SEO?
Description: This week, Sam and Roop dive back into a hot topic, AI and SEO, to answer the question, “Is SEO for AI engines really something new?”Spoiler alert: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) aren’t entirely new strategies, they’re really evolutions of SEO. Google has confirmed that traditional SEO principles are still the foundation for gaining visibility in AI-driven answer engines. When users ask questions, AI systems don’t just find one article with a matching title. Instead, they break the query into smaller, related questions and then pulls the best, most credible s...