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Podcast: Franchise Today
Episode: ENCORE: From Bankruptcy Scare to Private Equity Crown Jewel
Description: What happens when two brothers nearly lose everything—only to discover they were accidentally building a franchise model the entire time?In this Encore episode, host Stan Friedman sits down with Ryan Parsons, CEO of Evive Brands and co-founder of The Brothers That Just Do Gutters. What started as a small family-owned gutter business nearly went bankrupt during the 2007–2008 recession, after diversifying into general construction. But that crisis forced a pivotal realization: their true success lay in focusing on what they did best—gutters.By embracing the “riches are in the niches” philosophy, they built systems, p...