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Podcast: Messy Business - with Libby Langley
Episode: #156 You're Not Too Niche - You're Not Niche Enough!
Description: Ever worry that if you niche down too far, you’ll scare people off or have no one left to sell to? In this episode of Unstuck, I’m breaking down why that’s a total myth — and why you’re probably not niche enough.We’ll talk about the real reason so many business owners resist specificity (spoiler: it’s usually fear, FOMO, or people-pleasing) and how broad, vague offers are the reason your marketing never quite lands. I’ll share why your niche isn’t your problem — your fear of commitment is — and how getting laser-focused on who you serve and w...