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Podcast: The Brand Marketing Show
Episode: Riding the Matcha Wave: How Erin Lindwall Scaled Premium Tea Brand Matcha Yu
Description: Today we're diving into a story that perfectly illustrates what it takes to scale a premium brand in today's competitive eCommerce landscape.  If you've been paying attention to the wellness and café scene lately, you've probably noticed matcha is having a serious moment. It's everywhere – from your local café's menu to your Instagram feed. And whilst that wave of popularity creates incredible opportunity, it also brings unique challenges.  Today's guest, Erin Lindwall, is the founder of Matcha Yu Tea – a premium Australian matcha brand that's doing something remarkable. Despite facing a global...