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Podcast: Future Commerce
Episode: In-Store is the Next Frontier for Digital (Feat. Roland Gossage, CEO of GroupBy Inc.)
Description: The Modernity of Site SearchWe recount Brian’s visit to Aime Leon Dore’s flagship store in Soho, talk about the store design, the need for physical retail for “anchoring” the ultimate vision of a brand.We contrast the store design of ALD with another Soho shopping experience: Shinola. The future of digital requires having a physical experience. Brian’s ALD experience will likely drive future digital purchases.We’re in a brave new world of being introduced to brands. Price doesn’t matter anymore. User accessibility is what’s important. “In-store is the next frontier for digital.”- BrianTher...