Want to create an interactive transcript for this episode?
Podcast: Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.
Episode: How to build a brand that lands your dream role, with Laurie Macpherson
Description: If you’re building a personal or leadership brand - whether you’re an entrepreneur, a consultant, or an exec thinking about your next move - LinkedIn and how you present yourself matters.In this episode I speak with Laurie Macpherson about making your personal brand employer-friendly, standing for something specific, and using simple, repeatable actions to be seen by the right people. These are practical signals that directly affect whether you get hired, promoted, or invited to collaborate.Three key areas we covered :✳️ Leadership brand vs. business brand - Why employees...