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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 564: Hardware product innovation in commercial irrigation – with Paul Dailey
Description:
How Rain Bird used customer-driven product innovation to develop a breakthrough drip irrigation product
TLDR
In this episode, I’m interviewing Paul Dailey, Product Manager for Low Volume Irrigation at Rain Bird, about the complete innovation journey of bringing a new commercial irrigation product—the all-in-one zone control—from concept to market. Paul Dailey shares actionable insights on hardware product development, leveraging focus groups, customer interviews, and production-intent prototyping. He discusses balancing technical feasibility with actual user needs, learning from failed launches, and executing a strategic “rolling thunder” go-to-market plan. Tune in for practical frameworks and candid...