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Podcast: Pantheon - Podcasts for Music Lovers
Episode: Only Three Lads: Columbia Records Promo Man PAUL RAPPAPORT's Wildest, Most Memorable Album Rollouts!
Description: The music business from the late '60s through the '90s was an exciting time that mirrored the music and the musicians making it. It was also a time of new and creative ideas on how to market this groundbreaking cultural phenomenon. Eccentric characters were everywhere, and often the managers, promoters, disc jockeys, and record company staff were just as big a show as the performers themselves. And nobody was bigger and better in promoting rock records than Rap.
Paul "Rap" Rappaport enjoyed a storied (and very appropriate) 33 1/3 year career in rock promotion at Columbia Records, w...