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Podcast: Manufacturing Culture Podcast
Episode: Building Confidence, Not Just Machines: Julie Runez on Culture, Labs, and Learning Out Loud
Description: Julie Runez leads marketing for a custom automation firm that designs and builds one-off manufacturing machinery. She came back to work after years at home with her kids, brought a journalist’s curiosity, and learned industrial marketing from the ground up during the early months of 2020. Without case studies she could publicly share and with very long, high-stakes sales cycles, Julie shifted the strategy away from chasing clicks to creating in-person proof. The result is a zero-cost lab inside their facility where vendors and manufacturers test ideas together, train teams, and de-risk projects before anyone signs. We talk culture, ki...