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Podcast: CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co
Episode: IAM2638 - The Struggle and Strength in Change
Description: In this episode, Gresh shifts to the challenges he’s faced in his existing digital‑marketing and franchise‑brokerage businesses. After years of relying heavily on his own involvement, he realized the models had hit a ceiling and required major pivots.
He discusses how his original target market for the brokerage didn’t generate enough traction, prompting him to rethink prospecting strategies—using LinkedIn to focus on people with clear pain points, such as those affected by layoffs, and reshaping the business foundation to become more scalable and less dependent on him alone.
The conversation ends with...