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Podcast: CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co
Episode: IAM2636 - A Day in the Life of a Franchise Broker
Description: In this episode, Gresham opens up about the internal doubts that have slowed his progress over the past two months. He wrestles with the classic “where’s the payoff?” question, balancing paid lead packs against the organic social media tactics that have yielded better results for him.
He also questions the “broad‑stroke” philosophy advocated by some brokers, noting that casting a wide net brings unqualified leads and dilutes focus.
Finally, Gresham commits to a step‑by‑step approach, experimenting with the new domain, building out content, and granting limited access to a partner who can help execute...