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Podcast: Thought Behind Things
Episode: Pakistan’s Entertainment Powerhouse: ARY's Journey to 66 Billion Views Ft. Jerjees Seja | 472 | TBT
Description: In this episode of Thought Behind Things, we’re joined by Jerjees Seja, CEO of ARY Digital Network, one of Pakistan’s most iconic media leaders. From shaping the country’s TV and drama landscape to building ARY into a powerhouse of entertainment, Jerjees shares his journey of transforming Pakistan’s media industry.We discuss:How Pakistan’s private TV revolution beganThe economics behind news, dramas, and entertainment ProductionWhy premium Pakistani content is now free on YouTubeWhy global giants like Netflix don’t invest in PakistanThe future of OTT and local streaming platformsWhy filmmaking s...