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Podcast: PaintED Podcast
Episode: Why 700K People Are Watching Drywall Videos (Strategy Revealed) - Ben Degros
Description: Is making content worth it for contractors?
Ben Degros, The Vancouver Carpenter, built a following of over 700K subscribers by making drywall videos. BUT he had to dedicate a massive amount of time and energy to his channel.
In a world filled with more and more noise, don’t underestimate how much work it is to create an online brand that resonates with your audience. It’s not about going viral; it’s about offering value to your customers before they start working with you.