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Podcast: Right Decisions, Right Now
Episode: How Zevia’s CEO Applied High-Stakes Strategy to Relaunch a CPG Company
Description: What does it take to rebuild a brand and bring it into the mainstream? Amy Taylor, CEO of Zevia, shares how she joined the company at a pivotal moment and led its transformation into a household name. Drawing on lessons from her time as Red Bull’s CMO, including the high-stakes Stratos Project, Taylor reveals how she identified what was holding Zevia back and charted a bold new course for growth.(00:00) - Intro
(00:51) - Welcome Amy
(01:32) - What were your top priorities when you took over at Zevia?
(04:14) - What ways of thinking consistently help you ma...