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Podcast: Digital Hive Podcast
Episode: Strategic Sales Prep for Black Friday: 14 Decisions for Small Businesses
Description: In this episode, I’m breaking down the decisions that matter for small business owners and marketers when they’re planning to run a sale in their business.Whether they’re in retail and ecommerce, or offer services to their clients, a discount can be the thing that gets people over that hurdle into purchasing what you offer. However, there are questions we have to answer to create a strategic sale, to generate profit and curate a positive experience for our customers. At peak season, and at any other time of the year, these 14 decisions will h...