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Podcast: Future Commerce
Episode: How Constraints Create Cathedrals
Description: Oleksii (Alex) Lunkov joins Alicia Esposito to unpack how meaningful constraints fuel creativity in an age of algorithmic abundance. From Saint Sophia's 9 million glass cubes to the digitization of Berry Bros. & Rudd's 300-year heritage, this conversation navigates the tension between AI efficiency and human authenticity. Discover why 95% of AI pilots fail, how brands become cultural ambassadors, and what fractional leadership means for tomorrow's commerce teams.When Centuries of Heritage Meet the eCom Product PageKey takeaways:Meaningful constraints drive better creative outcomes. Removing all friction from digital experiences leaves us wondering why we don't...