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Podcast: Marketer of the Month
Episode: EPISODE 238- The Humans in the Loop: WPP's VP of Emerging Technologies Andy Hood on Expertise in the age of AI
Description: Andy Hood is Vice President of Emerging Technologies at WPP, where he leads innovation across 100,000+ creative professionals through the WPP Open AI platform. A night owl who discovered creative technology at 28, Andy has spent 25 years at the intersection of creativity and emerging tech, from his early days at AKQA to serving as jury president at Cannes Lions 2017. On The Menu:Why generative AI is transforming advertising and marketingThe role of human creativity in an AI-driven worldHow AI does the production legwork, not creative thinkingM-shaped professionals: The future of creative techWPP's creative technology apprenticeship...