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Podcast: Superlative
Episode: Inside the World of Watch PR with Pascal Brandt
Description: In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Pascal Brandt, a longtime journalist and communications executive whose public relations career has spanned some of the most prestigious names in Swiss watchmaking, including Panerai, Vacheron Constantin, BVLGARI, and Parmigiani Fleurier. Pascal shares how the world of watch public relations has transformed from the print-dominated era of the 1990s into today’s fast-paced digital landscape, while emphasizing that genuine relationships, trust, and passion remain at the heart of the business. Together, Ariel and Pascal explore the rise of collector communities and watch clubs as modern in...