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Podcast: Podnews Daily - podcast industry news
Episode: 85% of indie podcasters aren’t monetising
Description: Sponsored by Beamly. You don’t need more tools. You need one that works. Beamly.
85% of indie podcasters aren’t making money, according to The Independent Podcaster Report 2025, published today by Alitu. But - this isn’t bad news: only 9% of those who took part consider revenue and profitability as their primary measure of success. Clear evidence - if we needed it - that we’re not all in it for the money. Most spend 4-5 hours working on each episode. The biggest threats to podcasting is increased competition and the use of AI, the study says.
At the BBC...