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Podcast: Almond Journey
Episode: Marketing Bulletin: Almond Board’s Data-Driven Strategy Sparks Innovation in China
Description: California almonds are making waves in China’s healthy snacking revolution, thanks to a dynamic partnership with Tmall — the country’s largest e-commerce platform. By leveraging the power of key opinion leaders (KOLs) and live-streamed shopping events, the Almond Board of California has driven almond awareness and sales to new heights. But the strategy is evolving, it’s no longer just about selling almonds, but also about inspiring innovation and shaping the future of almond products in China.  With Tmall’s deep data insights, the Almond Board is helping Chinese brands discover new ways to use almonds, from beauty...