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Podcast: It's No Fluke
Episode: E264 Paul Brown: Are Creators Really Effective?
Description: Paul Brown is an expert at the intersection of creative strategy and technology. He is a Global Client Partner at London-based CreativeX, where he works at the forefront of creative AI. He guides global giants like Mars, Colgate-Palmolive, and Bayer, helping them make their advertising more effective by unlocking the power of creative data. Paul is also passionate about mentorship, and is an Industry Advisor for the Marketing and PR degree at the University of West London.CreativeX recently released their study "Are Creators Really Effective", which outlined how brands can unlock more effectiveness from creator content...