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Podcast: Grassroots Marketing
Episode: LEVIA's Bold Move: Reclaiming the Brand and Launching 1,000mg Drops
Description: Kristin Rogers, co-founder of LEVIA, details the company's decision to reacquire the cannabis beverage brand from MSO Air Wellness. The decision was driven by the competitive pressure from the unregulated hemp market, which the smaller, private LEVIA can now address by pivoting faster than the MSO. Kristin outlined plans for expansion into other regulated markets and leveraging the hemp market to provide broader access to their products. She also voiced serious concern over a campaign to repeal the legal cannabis industry in Massachusetts, emphasizing that such a move would result in significant job and financial losses. <...