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Podcast: For The 23% The Woman Of Color Business & Entrepreneurship Podcast
Episode: 313 - Income Generating Ideas: How To Know Exactly What Your Ideal Client Needs To Hear For Good Sales Ideas
Description: In this episode of 'For the 23%', host Dielle McMillan introduces a new framework for understanding client needs, emphasizing the importance of aligning content and sales strategies with what clients are currently experiencing. She outlines four key questions to help entrepreneurs identify their clients' needs, challenges, and fears, ultimately guiding them to create more relevant and impactful offerings. The conversation highlights the significance of addressing current events, client struggles, pre-steps in their journey, and their fears to foster hope and connection in business. 00:00 Introduction to the Podcast and Host's Journey 00:29 Understanding Client Needs: The New...