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Podcast: CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co
Episode: IAM2643 - Nibble Your Way Through the Week!
Description: In this special episode, Gresham shares what he’s been doing to generate leads: cold direct messages on LinkedIn using Sales Navigator, a few automation tools (Closely), and follow‑up emails to keep contacts warm.
While he’s begun to see “nibbles” — small bits of traction — he admits to frustration over the limited results. Through reflection he realizes he may have been targeting the wrong audience (B2B instead of the more receptive B2C segment of people facing layoffs or career dissatisfaction) and recognizes the importance of networking and leading with empathy.
Gresh wraps up by acknowled...