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Podcast: The Tom Ferry Podcast Experience
Episode: How to Market Today’s Headlines & Data into Listings
Description: Rates and headlines are freezing your clients—but they don’t have to. In this Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin and David Childers to turn year-end fear into listings and appointments.
You’ll get:
“The Problem with Waiting” campaign to reframe rate hesitancy
An IG polls that start conversations
Expert follow-up strategies for setting appointments
The expired listing postcard that wins re-lists
Market context and why affordability is set to improve into 2026
This is the marketing update that every agent needs right now, combined with the marketing th...