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Podcast: Microsoft Innovation Podcast
Episode: Why Most B2B Data Is Useless and What To Do Instead
Description: đ Full Show Noteshttps://www.microsoftinnovationpodcast.com/756 AI is transforming how businesses use data, but most are still stuck with outdated models. In this episode, Brian Perks shares how to unlock high-impact insights by shifting from fragmented data to identity-driven ecosystems. Learn how to optimise your ideal customer profile, reduce waste, and build scalable, AI-powered sales strategies. đď¸ What youâll learn How to eliminate low-value data and focus on high-conversion targets Why identity-based data is critical for fraud prevention and sales activation How to optimise your ICP for repeatable, scalable growth...