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Podcast: Traction Podcast
Episode: The Founder Breakup Playbook: Lessons From the Companies That Didn't Survive
Description: Building a startup together tests everything you believe about trust.In this episode, serial entrepreneur Lloyed Lobo and Melissa Kwan, CEO at eWebinar, unpack the cofounder confessions founders whisper but rarely admit: love turned liability, handshake deals gone wrong, and the quiet resentment that kills partnerships faster than failure itself.From equity fights to emotional burnouts, they dissect why cofounder breakups feel worse than divorces, and the principles that keep the right ones from imploding.00:41 Love, lies, and why 65% of startups fail from conflict02:06 Handshake deals and the myth of “trust ov...