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Podcast: The Korean Beauty Show Podcast
Episode: Why Korea Banned ‘Exosome’ Skincare Ads and What It Means for the Industry
Description: Exosomes are the hottest topic in K-Beauty right now and one of the most misunderstood. In this deep-dive episode, host Lauren Lee breaks down what exosomes actually are, how brands are using the term, what the regulations says, and why Korea’s MFDS has officially banned “exosome” claims in cosmetic ads from 2025. Lauren also explains how this trend spread through clinics and TikTok, the difference between human-derived and plant or milk vesicles, and what regulators across the US, EU/UK, Australia and Korea are doing about it. Learn how to spot red-flag claims and separate hype from eviden...