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Podcast: The Morning Brief
Episode: OML CEO on the Creator Economy’s Next Wave
Description: From indie music festivals to global comedy tours, Only Much Louder (OML) has long been the backstage engine of India’s creator revolution. In this episode of The Morning Brief, hosts Anirban Chowdhury and Aanya Thakur sit down with OML CEO Tusharr Kumar to decode the shifting dynamics of digital influence from short-form fame and creator-led brands to the fusion of online buzz with offline fandom. What began as a talent management outfit for comics and musicians has now transformed into a data-driven machine shaping how creators build careers, businesses, and even micro-cultures. As India’s creator economy races towa...