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Podcast: Your Intended Message
Episode: A Better Way to Drive Change: Jeff Wetherhold
Description: Why Top-Down Change Fails and how leaders can fix it
How to lead change without burning out or losing your team
Episode 281 (Jeff is based in Maine)
In this conversation with Jeff Wetherhold we explore:
why 88% of change initiatives fail and what leaders consistently overlook
how treating change as a communication challenge shifts results
how ambivalence, not resistance, explains employee behaviour
how motivational interviewing helps leaders reduce resistance
why reflections help people reveal their own motivations
why benefits must be discovered rather than declared
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