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Podcast: Thought Behind Things
Episode: Manto Founder: We’re Building Pakistan’s FIRST Mass Premium Fashion Brand!! | 474 | TBT
Description: In this episode of Thought Behind Things, we’re joined by Salman Parekh, Founder of Manto, Pakistan’s most distinct fashion brand redefining local identity through design, storytelling, and craftsmanship. From launching limited hand-drawn collections to sustaining a premium yet local brand in a low-growth economy.We explore:How Manto built its own supply chain & scaled sustainablyWhy Pakistani fashion is stuck in a cash cycleThe real cost of building exclusivity & identityWhy Manto avoids mass production to stay premiumWhat the fashion scene could look like by 2050Socials:TBT’s Inst...