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Podcast: No BS Mastery Podcast
Episode: Ep 272: My Challenges With Marketing (Big Changes Are Afoot: Part 2)
Description: As we’re making big changes in the business, I’m reworking our marketing language and it is bringing up all sorts of feelings for me. I’ve internally struggled with marketing throughout my career. I want to give people all the nuance behind what I’m offering, but nuance doesn’t tend to fit into an attention-grabbing soundbite. And then I get into my head about it, worrying that I’m somehow adding the culture of crap marketing for snake oil even though I have tons of evidence that our methods really do get results f...