Want to create an interactive transcript for this episode?
Podcast: The CMO Podcast
Episode: The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally)
Description: Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?In the fifth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Lindsey Wehking, tackle one of the most heated debates in modern marketing: brand versus performance. Is short-term activation enough, or does long-term brand building ultimately win?This week’s guest is Andrea Brimmer, Chief Marketing and PR Officer at Ally, who has spent nearly two decades transforming Ally from a regional bank into one of America’s most admire...