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Podcast: New Books in Business, Management, and Marketing
Episode: David Hieatt: Co-Founder Hiut Denim Co & The Do Lectures
Description: David Hieatt explains the importance of telling stories in brand building and how he applied the skills he learned in advertising to build globally recognised brands. His life is so unusual that it's hard to be sure what our listeners will take away, but he is clearly grounded in what he is doing now, recognised as successful in the eyes of his peers, and has built a brand, business and events that have impact and meaning for him, and others and his local community in Wales.He co-founded Howies which was acquired by Timberland, later The Hiut...