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Podcast: Business School for the Rehab Chiropractor
Episode: From $5K to $20K: Our Local 5K Marketing Playbook (with Dr. Kaylie Wilcox)
Description: In this episode, Dr. Kaylie Wilcox—Managing Partner at Strive2Move—shares the exact boots-on-the-ground strategy that helped scale their practice from $500K to $1M.
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She breaks down how Strive2Move refined their community event marketing—specifically, sponsoring a local 5K for the second year in a row. By investing $5K into the race, they generated over $20K in return, plus dozens of new prospects in the pipeline.
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You’ll hear the step-by-step playbook: from pre-event nurturing, to race-day execution, to post-event follow-up that turns runners into long-term patients.
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