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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Tips for the Startup Financial Pro Forma
Description: Tips for the Startup Financial Pro Forma Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Part of the fundraising documentation is the financial pro forma. Investors want to know what the founder proposes will happen if they raise the target fundraising amount. The financial pro forma shows this projection. Here are some tips on building your startup financial pro forma. The pro forma should be a bottom-up analysis, not a top-down. This means each revenue and expense comes from history. Use historical dates such as 2024, 2025, rather than year 1...