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Podcast: RealTrending
Episode: Compass team leader Gretchen Coley on building a lifestyle brand
Description: This week on RealTrending, Tracey Velt talks with Gretchen Coley, leader of The Coley Group at Compass in Raleigh, North Carolina. Tracey and Gretchen dive into how she scaled her team from $3 million to $214 million in just five years, the power of video storytelling in real estate and her innovative "Best of Raleigh" platform that transformed how she connects with her community.
Gretchen shares how her background in new home sales shaped her approach to educating agents, why she invested in two full-time videographers and how a pandemic pivot led to creating a lifestyle brand with over...